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Bēhance

Dollysugar Lingerie

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  • Dollysugar Lingerie
    Logo Rebranding 
  • I was approached to re-design a new logo for a lingerie company, Dollysugar Lingerie. My concept towards this logo, was influenced by Herbert F. Lubalin and Tony DiSpigna typography. Unfortunately the logo was rejected as the client felt it didn't represent the image of the brand. Here is the development of the logo design I done from start to finish.

    Here is the clients current branding and website http://www.dollysugar.com 
    please note this was not design by me.

    Also a special thanks to http://www.behance.net/TheKyza aka Khyzyl Saleem and http://yllv.pl/ aka 
    Karol Gadzala for their input and ideas.
  • Custom illustrations of the DL logo 
  • Other outcomes I developed