Oporto Dogging Club
The long-standing Leeds institution Oporto wanted to provide a food offering to it’s band of loyal merry-makers, and The Dogging Club was born!
We knew the identity would ultimately be used as a neon sign so this became a key component when developing the branding. The neon sign was lovingly crafted by the awesome guys over at the Neon Workshop. The mark has also been adorned on totes, tee’s and a plethora of other things.
The Dogging Club was was launched with hotdog eating contest and ‘Sausagefest’ — a mock-festival of live music featuring all of the best loved sausage-based acts from around the globe! Those privileged enough to become a member of the club you will be rewarded with an exclusive keyring which grants the holder with unlimited free Hotdogs!
From the street, the tongue-in-cheek identity really catches people’s attention! The venue has become a hot talking point and a great place to start the night. The initiative has helped dramatically increase both afterwork and weekend trade, boosting revenue and increasing conversation and customer interaction on social media channels.
Photography by Matt Baxter