In my graduation project from the Bachelor's program of Design at School of Design and Crafts (HDK) I attempted to challenge the clichés of graphic design for organic products and designed a packaging concept for a fictional food brand. The project had a special objective which was to explore ways to use the package as carrier for information about the enviromental impact of the packaging itself.
The final concept incorporates a meeting between traditional and modern values, and has a no-nonsense, honest approach that intends to give a trustworthy impression. Patterns and colors bring the design to life and work together with the typography to inspire a feeling of joy and passion for food. The paper-collage like stylization of the illustrations make them playful without being childish.