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Does It Make Sanse?

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  • The first thing one learns about typography and type design is that there are many rules and maxims that enlighten the neophyte. The second is that such rules are made to be broken. And the third is that 'breaking the rules' has always been just another one of the rules. - Jeffery Keedy

    This publication is designed to educate and apprise design individuals with brief histories and the characteristics of the popular typefaces that are widely used while highlighting on the subconscious "rules" deemed by the norm.

    Quipped with tongue-in-cheek pangrams and Swiss style influenced layout, this typographic showcase aims to entice design individuals to question themselves whether the typographic choices and decisions they make are sensible. The question being: Does It Make "Sanse"?