Project created for Mario Penna Cancer Institute.
Oncologists recognize that motivated patients are more likely to respond to the treatment. To help doctors keep their patients looking forward and thinking positively, we developed a platform that allows people to send willpower messages to cancer patients through a website or via Twitter using the hashtag #donatewords.
The project was featured in all the major communications and innovation blogs and was recognized and adopted by hospitals all around the world. It was also awarded at advertising festivals like One Show, El Ojo, Art Directors Club, Yahoo! Big Idea Chair and Cannes Lions.