dodgeball.com
Brand Development, UX Design, Partner Relations, Marketing
Client: Ubiquity Labs llc
CHALLENGE
Back in late 2003, the mobile social network Dodgeball was garnering considerable press and traffic to its homepage, but they were seeing a low conversation rate for people actually signing up. They needed a redesign that would explain the basic functionality and benefits, while making it easy to sign up. Additionally, they needed to show the reach of their national network and diversity of their user base. They needed to prove that they could make money.
SOLUTION
We redesigned the logo, header and homepage of the site, which was geared towards merchandising key aspects of the product -- its national reach, key product features, reviews from press, and partners.
We established a look that could be carried out on all aspects of the product, including marketing materials. We developed a passable card that introduced users to the product, to be given out at a bar or at an appearance with the founders, making it easy to understand the product. Our team also helped introduce the partnership that lead to the first permission-based marketing program on the platform with ABSOLUT VODKA.
PERMISSION BASED MARKETING
We also developed an advanced permission-based marketing program with Dodgeball for Absolut Vodka. Since the program was flighting in the summer, we created three "apps" that would interact with users.
On Tuesdays we would ping the weather to see if it was 1. Sunny and 2. Above 70 degrees F. We would then send a message to users who were "friends with ABSOLUT" to: "check-in and we will tell you the location of the nearest outdoor bar". Our team had already scoured the New York market for patios within every 20 block radius, to provide the venue data the service would pull from. The user would then get a message from ABSOLUT with the location of the nearest outdoor spot.
On Fridays at around 6pm we pinged people, inviting them to checkin to discover a great local happy hour spot.
On Saturday nights after 12am, we would ping people to see if they were still out, and then drive all of those users to a single location for afterhours drinks.
RESULT
It was fantastic working with Dennis and Alex as they introduced the first mobile social software to the world. After working together for a short time, Dodgeball was acquired by Google. Below is a quote from Dennis that speaks to our collaboration.
“thehappycorp and their help in every facet of the Dodgeball experience, were critical in taking us to the next level and eventually getting acquired.” - dpsyles97
Doug Jaeger served as creative director, art director and designer on this project while he was Founder / CEO of thehappycorp global.
For more information on this project, visit us at JaegerSloan
Brand Development, UX Design, Partner Relations, Marketing
Client: Ubiquity Labs llc
CHALLENGE
Back in late 2003, the mobile social network Dodgeball was garnering considerable press and traffic to its homepage, but they were seeing a low conversation rate for people actually signing up. They needed a redesign that would explain the basic functionality and benefits, while making it easy to sign up. Additionally, they needed to show the reach of their national network and diversity of their user base. They needed to prove that they could make money.
SOLUTION
We redesigned the logo, header and homepage of the site, which was geared towards merchandising key aspects of the product -- its national reach, key product features, reviews from press, and partners.
We established a look that could be carried out on all aspects of the product, including marketing materials. We developed a passable card that introduced users to the product, to be given out at a bar or at an appearance with the founders, making it easy to understand the product. Our team also helped introduce the partnership that lead to the first permission-based marketing program on the platform with ABSOLUT VODKA.
PERMISSION BASED MARKETING
We also developed an advanced permission-based marketing program with Dodgeball for Absolut Vodka. Since the program was flighting in the summer, we created three "apps" that would interact with users.
On Tuesdays we would ping the weather to see if it was 1. Sunny and 2. Above 70 degrees F. We would then send a message to users who were "friends with ABSOLUT" to: "check-in and we will tell you the location of the nearest outdoor bar". Our team had already scoured the New York market for patios within every 20 block radius, to provide the venue data the service would pull from. The user would then get a message from ABSOLUT with the location of the nearest outdoor spot.
On Fridays at around 6pm we pinged people, inviting them to checkin to discover a great local happy hour spot.
On Saturday nights after 12am, we would ping people to see if they were still out, and then drive all of those users to a single location for afterhours drinks.
RESULT
It was fantastic working with Dennis and Alex as they introduced the first mobile social software to the world. After working together for a short time, Dodgeball was acquired by Google. Below is a quote from Dennis that speaks to our collaboration.
“thehappycorp and their help in every facet of the Dodgeball experience, were critical in taking us to the next level and eventually getting acquired.” - dpsyles97
Doug Jaeger served as creative director, art director and designer on this project while he was Founder / CEO of thehappycorp global.
For more information on this project, visit us at JaegerSloan
