CHRYSLER / BRAND ADVERTISING Fast Five Brand Advertising & Design
With an upcoming release in the "Fast & Furious" line-up, Dodge and Chrysler partnered Universal in marketing the Fast Five film and launched a Charger giveaway contest.
For the Dodge Fast Five campaign, we created surreal environments based on the photographs of famous Dodge photographer, Webb Bland. Then we placed those recognizable shots in new settings. By doing this, we were able to make the scenes more believable, and bring them in line with the imagery of the movie.
We also contributed to the marketing efforts of the Fast Five campaign, where our work was used as a PR piece to promote the contest on their corporate websites as well as blog and industry sites.