There's new rules for buying a car: get your friends to buy it for you.
In spring 2012, Wieden + Kennedy approached Ignition Interactive on behalf of their client Dodge to design a full site powered by a single idea: can one crowdfund a car?
DodgeDartRegistry.com allows you to customize a new Dodge Dart, enlist your friends to help fund parts and if it reaches full funding - you've got a new car. Permanent shotgun status for whoever funds your passenger seats.
Ignition designed/developed an elegant site that allowed users to register, fully customize their own Dart, browse other registries and donate to other campaigns.
Along with another designer, my role included design/art direction, image retouch and 3D renders.
The site was featured on the Today Show and garnered an FWA SOTD Award.
Today Show Feature:
FWA Site Of The Day: