Introducing Dodge to Global Rallycross
In the most competitive car category out there, our job was simple —make the 2013 Dodge Dart stand out. Our solution was exploring the mind-blowing features of the new Dodge Dart by aligning it with Global Rallycross: Super-fast cars driven by rock star drivers. Our rock star was Travis Pastrana, an extreme sports legend, X-Games hero, NASCAR Driver and world-class rally racer.
His car: a 600+ hp ultra-modified Dodge Dart.
We created a rich, parallax experience that combined a racetrack with the street, showcasing the duality of the Dodge Dart. On the racetrack, users got to know Travis and see the Dart Rallycross up close through video and stills —plus stay up to date on the latest results and news. And all along the way they could take to the street to meet the 2013 Dodge Dart and explore it's many features.
Watch the teaser video
Mapping the track & drafting out the digital experience.
