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Do you know where you're going to - NYS Dept/Education

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  • Advertising for NYS Department of Education

    Concept:

    Using images with a popular lyric that evoke the sense of search for direction, hope and inspiration to send a message that motivates.

    A three minute music video clip that could be used in its entirety for presentation and in segments for TV commercials and viral communications.

    Voice:
    Esther Kong