BODY PIERCING ‘WILD POSTING’ POSTER CAMPAIGN
Challenge
Local tattoo, body piercing and clothing retailer, Divine, wanted to promote their fall body
piercing special. They wanted to communicate it with a low budget but with an impactful result.
Solution
A poster series was created using the outdoor medium as part of the message. Posters were
stapled along community posting areas along Calgary’s trendy 17th Avenue, where the store is
located. Posters featured attractive, youthful models appealing to Divine’s young and trendy
target market. Staples were applied onto the model’s image, thus making the staples appear
to be the body piercings of the ad. Copy highlighted the offer clearly and in a playful manner.
