Diverse Cymru were looking to create their visual identity both online as offline. I was chosen to work with this awesome charity initiative that was created through the merger of three local organisations. Great opportunity to help doing something for the community.
Diverse Cymru aims to make a real difference to people’s lives through delivering services that reduce inequality and increase independence; supporting people to speak for themselves and to connect with decision makers; creating opportunities for participation and development; raising awareness of equality issues; and inspiring people to take action against inequality.
Diverse Cymru aims to make a real difference to people’s lives through delivering services that reduce inequality and increase independence; supporting people to speak for themselves and to connect with decision makers; creating opportunities for participation and development; raising awareness of equality issues; and inspiring people to take action against inequality.
Knowing what the client was looking for helped this process as did effective communication, helping to develop a few different option all related to each other.
The key to the brand development was to try and merge all different sectors that made Diverse Cymru into one organisation, hence the flower & loop shapes.
From a set of around 15 different proposals the client narrowed it down to these and chosen the atom loop approach, where every connection is visible and overlaid. That was one of the main points to this rebrand, the merge of different entities that all had their own outlook on equality.
From a set of around 15 different proposals the client narrowed it down to these and chosen the atom loop approach, where every connection is visible and overlaid. That was one of the main points to this rebrand, the merge of different entities that all had their own outlook on equality.
Museo Sans played a big part on giving the brand a professional look as the previous mish mash of different styles weren’t giving the serious look this kind of organisation needed.
One of the points in the brief was to make it cheerful and have that public connection, this is where the bright & playful colours came in, by giving the brand a more relaxed nature whilst at the same time showing their different roots.
One of the points in the brief was to make it cheerful and have that public connection, this is where the bright & playful colours came in, by giving the brand a more relaxed nature whilst at the same time showing their different roots.
Being a new charity meant that there was the need to make Diverse Cymru to stand out from the rest, with the help of the brand colours without making it look too bright did just that.
A big requirement was to have a community feel when visiting the website, something that the colours plus the different inputs & social media helped achieve.
A big requirement was to have a community feel when visiting the website, something that the colours plus the different inputs & social media helped achieve.
Work produced whilst at SpinDogs
