PROJECT: Creative Direction and Design
PRINCIPLE OFFICE: Dubai, UAE
PROJECT PARTNER: Tina Patni
Center Of Gravity, in its most basic form, is the world’s highest indoor bungee jump. This, in itself, is pretty cool.
The difference is though that they are not just thrill seekers in it for the quick fix. They see vertical challenges as a way to balance the core of your being and to find out what really makes you tick. Whether it be for clients or their team, they create an environment where people can get grounded enough to sore to the next level, to really push themselves beyond what they could have imagined.
Modelling is in fact a a marionette act, and so we created human marionettes with a dash of Folis-Bergères and French lace to create a high-end fashion story. The final shots were produced as poster size wall calendars. It was such a hit that people are still requesting copies and using it as a reference for their own projects.