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Bēhance

Dissertation

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  • “Mac-sthetics” is a statement used to describe the Apple products pioneering and innovative visual language. This text, therefore, explores the relationship between the Apple product range and its users through the commodities' visual connotations of order and cleanliness. 

    Furthermore, these products have allowed for the creation of society's 'online identity' in this our digital information age. Therefore, what consequences does this have for the user and is this really society's
    'digital ideal'?