"The typical office space can hindercreative thinking, whilst a well-designed space can increase motivation,facilitate communication and showcase the company’s commitment to creativity.We aimed to design a creative space that will entertain and inspire the clientsand also garner publicity around the company’s creative mystique.
From our initial research we identifiedthat the focal points of innovation in most organizations are the places wherepeople choose to gather informally- whether it’s the coffee machine, copy machine,cafeteria or hallways. So we determined that if we could provide this ‘ease ofplace’ throughout the entire complex, we could establish an environment thatsupports open and free dialog. Through our initial idea we aimed to combine theartisan (or creative thinker) with the business man by introducing idea stimulifrom diverse and exotic sources through misplacement and bricolage, so thegreater the chances of inspiring the inhabitants of the space.
We decided that since we cannot predict whatnext year’s breed of worker will expect or how their expectations will change, weneeded to allow maximum flexibility: essentially letting the users of the spacedefine the space."
Below are the sketches presented to the client together with the proposal. The style of the sketches was to match the suggested new look of the brand.