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Bēhance

  • The most magical typeface on earth? Perhaps. 
     
    Cina Associates collaborated with Disney to create nine custom typefaces. We were tasked to deliver a typeface family that could represent Disney's rich history, but also look toward its future. Above all, the typefaces needed to be legible and appealing to children, but also sophisticated enough for adults. The primary goal was to develop a design that worked well with Disney's new website and could also translate into a variety of offline applications. No easy task! 

    We took no shortcuts to create a typeface whose personality is, well, very Disney! Working with them was one of the best experiences we have ever had, a real dream come true!
  • Services and Job Specs:
    9 Multi-Weight and Style Family
    Exclusive Rights
    Online and Offline Typeface
    Font Concept and Development
    Complete Spacing and Kerning Pairs
    330+ Characters
    30+ Languages
    Formats Delivered: OTF, TTF, EOT, SVG, WOFF



    Credits:
    Direction and Design: Michael Cina, Matthew Desmond
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