In 2008 while working at Sapient as an Art Director I conceptualized, designed and animated a conceptual site for the Disney Shopping group. The project was to create a vision that was 5 years out for what DisneyShopping.com could be like.
Other key objective:
- Develop a visual language that would enhance the brand and give the product offering an overall premium look.
- Produce an interactive experience that was easy and intuitive.
- Develop a tool set that would facilitate the arduous experience of finding a gift for a love one or friend.
- Show a rich, immersive experience of how various franchises could be displayed.
The challenge was how could users to interact with the website in the same manner they interacted with physical product in the brick and mortar stores. Hence, in the demo we disclosed content in organized virtual walls. Users could add to car, save to wish list, or see more detail right clicking at anytime. Right clicking would disclose these options. Navigation was streamlined to allow for users to easily manage and understand the interface while keeping the focus on the content at all times.
Overall was one of the best experience in my career and had a great time creating it. Left a peace of my soul in the design.