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IDEATION
Braille is quite possibly the most unrelated thing to Graphic Design. The blind
can not see, so why would Graphic Design be relevant then? I took upon the chall-
enge of using braille (translates bits of Rand's Passage), "an unrelated idea," and
relate it to Graphic Design in order to "make it interesting" as Paul Rand puts it.
The complimentary-colored circles are used to symbolize a Venn Diagram, essent-
ially taking two unrelated things (Braille and Design) and "fitting them together"
as he puts it. Which is why, in the middle you have the relationship:
to Discover Design.
