During the second year study of Advertising Design, we were given an opportunity to explore the use of direct mail. The task was about to design a mail for self promotion, which would be sent to the advertising agencies as an internship application. it required us to introduce ourselves creatively and promote myself as the right person to work in their departments as an INTERN.

As far as I know, we may encounter different challenges while working as an intern student, but I am willing to take that because I believe it will strengthen me for the future. I would like to let people know that I am enthusiastic aboutmaking contributions and learning during my internship through this mail. So, I used a saying "我唔怕蝕底" from Cantonese as the message of my direct mail ( It means I am eager to embrace challenges no matter how tough they are.) In addition, the expression of"蝕底" literally describes something being eroded; therefore I used a pair of shoes with removed heels as a metaphor of conveying my message.

Design Description:

The shoes are designed as a sample display because it recorded the steps that I have undergone in the process oflearning design , and the effort that I have made in the past. As for the portfolio, receivers can review my work from theflipbook on top, which is a book with shoes’ base cover. Also, the book is printed withthe images of shoesbeing eroded on every odd page, so viewers can animate the process while they are flipping it. What's more, it is a pair of old shoes of me.