- Hollywood Dogs
A Direct Marketing and e-Marketing Real Estate Campaign
A series of A5 2-sided full colour postcards for distribution by mail and letterboox delivery. E-cards for distribution through database through web-based marketing platform.
- The concept was based on a well-known coastal home which the owners painted blue. Whilst this gotthe house noticed, it also evoked a lot of negative community discussion and the house became known as the "ugly blue house".