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Bēhance

Direct Mail: Oversize Post Cards

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  • Red Cross Direct Mail:
    Oversize Post Cards
  • Our team developed the concept of using 'info graphics' to explain the need for blood donors. To keep the concept simple to understand, we illustrated only one fact - as opposed to many different facts. We also kept the comparisons and the colors simple, following brand guidelines. We've realized a significant response rate using this type of communication method.