The assignment was to create a Direct Mail campaign to promote a new organic food store being launched by New Zealand brand, Four Square supermarkets. The store has been named Fourganics.
We wanted to create something that recipients would want to keep, so we collated some organic recipes into a recipe booklet. There are vouchers at the back of the book to bring these new customers into the store and create a sense of loyalty.
A spice jar is also included in the direct mail package, and comes with a set of 10 labels for the most commonly used herbs and spices. More jars can be collected instore with every spend over $40.
The unboxing of the Fourganics box.
The direct mail package
A recipe booklet, with organic reipes using ingredients to be sold in the new store
Recipe book pages.
On the reverse side of each recipe card is a blurb about the local who provided their tried and true recipe.
Spice jars with a set of labels
Spice jars
