PROJECT: PlasmaCAM, Inc. direct mail catalogs
DESIGNER: Dennis Cordova
PHOTOGRAPHER: Dennis Cordova
WRITERS: Jason B.
DESCRIPTION: PlasmaCAM, Inc. designs and manufactures a plasma-cutting shop tool. They sell their machines direct to consumers and businesses worldwide through a direct mail campaign as their primary marketing tool.
Catalogs are 24 page, self cover, saddle stitched with a flood UV gloss cover. The four-color press run is typically 300,000 pieces per run and is printed three to four times per year.