Direct Mail piece for Hawk Chevy in Bridgeview, IL.
The piece is very graphicly driven as supposed to the "letter" style DM. I like this style because it guides the reader to the point and its just more exciting. The piece was created in InDesign with imagery modified in Photoshop. The visual instruction was very open to creativity as long as it highlighted the main points: prizes, date & location and the car. I'm very proud of it. Bad point: the client decided to go with the "letter" style. Yeah, very messed-up of the account manager to not get that info to me. Communication people....please. Thank you for viewing and take care.