Do teenagers know what advertisement really is?
As a final project of my designer school, i decided to imagine a game based website that would allow teenagers to experiment the creation of an advertisement from inside.
Through 5 symbolic steps and some fun games, the visitor would discover the hidden world of advertisement agencies, the vocable they use (target, mission, strategie, viral...), the techniques and methodologies behind this industry that represents such a important part of a 15/18 year old adolescent's daily life. During the experience, the visitor would be guided by three characters, who would have different ideas and perspectives of his job (Art Director / Marketing Director / Advertisement's comitee inspector).
The end point would be to post one visual created along the game by the player, that would be submited to vote online.