Diploma 2010
- Master's degreeESAT - Paris - 2010
- Do teenagers know what advertisement really is?
As a final project of my designer school, i decided to imagine a game based website that would allow teenagers to experiment the creation of an advertisement from inside.Through 5 symbolic steps and some fun games, the visitor would discover the hidden world of advertisement agencies, the vocable they use (target, mission, strategie, viral...), the techniques and methodologies behind this industry that represents such a important part of a 15/18 year old adolescent's daily life.During the experience, the visitor would be guided by three characters, who would have different ideas and perspectives of his job (Art Director / Marketing Director / Advertisement's comitee inspector).The end point would be to post one visual created along the game by the player, that would be submited to vote online.
- Promotion campaign
To promote this website, i decided to create a teaser/reveal strategie based on fake ads.I realized the shooting and all the art direction.
Step 1Print (teasing/reveal) 
Fake Ad"Object of desire"
Fake Ads"My love, her pleasure""True sight"
- "Ou pas" is a famous french expression, used a lot by teenagers lately that means "or not". It is made to be used everywhere, and to be a universal answer everytime someone says or declare something.
In that case it is used to suggest that advertisement could be some different.It introduces the coming reveal.
Step 1 : Print ad"Make ad, not war"
"PimpMyPub (PimpMyAd" is looking for new talents !Join the team and create your own campaign from A to Z"
- Step 1 : Print ad" "Yes, we ad"
- Step 1 : Print ad"Kiss my ad"
- Step 1 : Stickers (street marketing)"Son of an Ad"
- Step 2 Introduction of the characters online through a banner campaign
- The web site
- The game set
- Details
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