THE WINNING DESIGN
Brief: To create a packaging for the tea series (5 tastes)
Keywords from customer: fang shui, exclusive, asian
Customer provided logo and text
The idea behind hexagon box was to connect tea and fang shui energies. So each side of hexagon represents 5 energies (water, fire, earth, metal and wood) and sixth is the Dina that joins all the energies to create a tea with the exquisite taste. Package of each tea taste uses the color that represents one of the fang shui energies.
Simple shapes, black background, pattern are meant to achieve exclusive and asian feeling. Hexagon box can be split into triangles inside to fit pyramid tea bags. Hexagon form is easy to stack on a shelf and can be combined to form different patterns for presentation.