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Bēhance

Digitech Trading / re-designed CI

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  • CI and web for Digitech
    re-designing a CI
  • International Digitech Trading wished to re-position themselves, why we developed a complete new corporate identity. We changed the name to just Digitech, and made the new logo more present. Furthermore new corporate colors and fonts was developed and decided.

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    Re-designing a corporate identity is a challenging assignment. Are you going to develop a completely new identity, are you supposed to just tweak the existing identity to make it more present, is the client satisfied with the existing colors, font, layout, what are the consequences of changing the identity for an existing company?

    Said in a short way, its a serious assignment.

    In this case, we chose to go all the way and completely re-design the identity. Everything from development of a new logo and corporate colors to business cards and letterheads.

    The result is a much more present logo, which is based on unique hand drawn types. The summerbird-like symbol is a kind of messenger which is led back to Digitechs position as a trading business.