KittyCat Hijack
- Unleash meow mayhem on any website.
We set out to prove that even Internet cats can't resist Temptations Treats. Using bookmarklet technology, cat lovers could shake a virtual bag of treats on any webpage to attract cats from all corners of the web.
Awards:Bronze Caples Award, Digital, 2012Finalist Caples Award, Social, 2012Silver ADCC, Interactive, 2012
FWA Shortlist, 2012
- Case Study
Feline fans could drag the bag of treats to their bookmarks bar right from Facebook.
According to Business Insider, KittyCat Hijack is "a Jersey Shore-esque explosion of feline wonder."
Email blasts like the one above helped spread the word.
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