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KittyCat Hijack

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  • KittyCat Hijack any website.
     
    We set out to prove that even Internet cats can't resist Temptations Treats. Using bookmarklet technology, cat lovers could shake a virtual bag of treats on any webpage to attract cats from all corners of the web. Business Insider called the app " a Jersey Shore-esque explosion of feline wonder."

    Awards:
    Bronze Caples Award, Digital, 2012
    Finalist Caples Award, Social, 2012
    Silver ADCC,  Interactive, 2012
    FWA Shortlist, 2012

     
  • Case Study
  • Feline fans could drag the bag of treats to their bookmarks bar right from Facebook.
  • According to Business Insider, KittyCat Hijack is "a Jersey Shore-esque explosion of feline wonder."
  • Email blasts like the one above helped spread the word.
  • The work got the media's attention, including Business Insider and Mashable. 
  •  
    CREDITS
    Art Director: Jonathan MacArthur
    Copywriter: Shiran Teitelbaum 
    Creative Director of Tech: Jeff Vermeersch 
    Director of Technology: Darrin Patey 
    Creative Director: Dave Stevenson 
    Executive Creative Director: John Gagne
    Producer: Jessica Valentini 

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