We developed a digital campaign that is based on the high interaction of the 250,000 CINZANO Asti fans on Facebook.
CIN CIN Moments is an online platform where the enthusiastic CINZANO Asti fans upload their best moments with CINZANO Asti and share with each other. All moments are counted by a counter.
To increase the interaction we anounced different counter levels, where all fans could win prizes. In addition, this campaign was presentet by the german celebrity Johanna Klum. The Fans could interact with Johanna Klum and she was sharing her personal and privat moments with all fans.
We also developed a Mobile App which allows fans to photograph their moments on the go and edit the images with photo filters.