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Digital Arts Magazine Masterclass

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  • Digital Arts Masterclass: Create Your Own 'Tradigital' Art
    '50 things they never taught you at design school'
    Client: Digital Arts Magazine
    Direction: Johann Chan
    Date: December 2012
    Taking advantage of both traditional and digital mediums is a powerful tool in any artist’s arsenal. The ability to quickly produce a piece of digital artwork that retains a level of realism, texture and beauty of traditional mediums is very powerful, especially in a world where deadlines can be tight and expectations high.
    "In this tutorial, illustrator and product designer David Mahoney will explain how to create a ‘tradigital’ artwork such as that shown here. EntitledMad About You, it features the photography of Bella Tokaeva.
    Additionally, he’ll take you through the techniques you’ll need to compose a piece of work similar to the one shown here, while shedding light on how some of these can be transferred to a variety of principles."
  • Final Outcome: Many thanks to my partner Bella Tokaeva a very talented photographer! Please go look at her work on her profile here