DigiART (QR Code) - by Austin Lim
This is a combination of technology andcreativity that the world of marketing and advertising starting to use tocommunicate their message or product to the consumer. Mobile technology hasbeen part of our life in the last decade and recently evolved to a dailynecessity for most of us mostly on a social level.
QR Code (Quick Respond Code) is a type ofmatrix barcode first designed for automotive industry to allow its contents tobe decoded at high speed. Recently the system has become more popular outsideof the automotive industry due to its fast readability and large storagecapacity comparing to the standard UPC barcode.
I simply incorporate the technology intomy artwork to create interactive pieces that visitors could interact usingtheir mobile smart phone that will review the hidden message in the artwork.
QR Code (Quick Respond Code) is a type ofmatrix barcode first designed for automotive industry to allow its contents tobe decoded at high speed. Recently the system has become more popular outsideof the automotive industry due to its fast readability and large storagecapacity comparing to the standard UPC barcode.
I simply incorporate the technology intomy artwork to create interactive pieces that visitors could interact usingtheir mobile smart phone that will review the hidden message in the artwork.
