Diego Dalla Palma, an elegant International beauty brand from Italy wanted to launch itself in England. We were briefed by them to exclusively design and create a retail concept for their UK debut. The brand was to be launched exclusively in Tesco’s new beauty halls.
The attractive black and white logo of a stylish iconic profile image with bright red lips created a wonderful image for us to play with. Flexibility was built in to combat the sophistication of the brand and its placement within a supermarket setting. The bold black and white colour scheme complimented the stylish branding with a ceiling mounted pelmet that gave the design significant visual prominence. The two metre high, user- friendly, self-service product bays and consultation counter meant the brand had presence whilst also being easily accessible. The contrast of high- gloss black and matt off white palette portrayed the brands luxurious quality.
The Diego Dalla Palma brand was successfully rolled out into carefully selected Tesco branches around the United Kingdom.