- Die Antwoord Online Advertising CampaignConcept, design, Flash build and Media Mind setup
Die Antwoord is a hip-hop group from Cape Town, South Africa. In support of the campaign around viral video/single "Enter The Ninja", and the album "$O$", I was approached by Polydor Records to create a rich media online campaign. The respective banners would need to work in synergy with the greater campaign, using artwork created for the video, microsite, and the album.
- Using the artwork for the single and album, as well as the video as start points, the banners were designed to ensure consistency across the campaign and to create a buzz. It was important that all communications were vibrant and engaging, staying faithful to the band’s energy and ethos.