Typography also played a key role for the exhibitions viral/social promotion: a set of declarative buzzwords
(dope, defiant, cold, bourgeois, inspiring) were created to both incite interest in the exhibition and act as
an declarative artist statement (inclusive of all participating artists).
website. Additionally, each buzzword was introduced to followers of the Diaspora social network (Twitter, Facebook, Eventbrite) via a slow reveal-like process (one per week) through posts on banner images, profile
pics and news-feeds, leading up to the day of the exhibitions opening.