Another project collaboration with Gan Associates. Rejuvenating Diamond Fresh Milk Packaging to become more relevant and engaging in the eyes of the consumer. With these two ideas in mind, we aim to create a new attractive packaging without straying too much from the original. It has to be recognizable by its current consumers as well as be engaging enough to lure in new consumers.

 

The function of the packaging design in this category is primarily to indicate freshness and quality. The design mush have a clear focus in delivering this message. A simpler layout will convey a more premium look and makes it easier for consumer to find the product.

 

The cows and farm visuals conveys freshness of the milk. They give the perception of "Straight from the Source". A better quality product. The newly redesigned package is very well received in the market.

Designers: Sophia Halim / Will Gandayuwana