history in the diamonds, precious stones and jewelry line dates back to thirty years ago, where it started off as a diamond wholesale business in Hong Kong. This family-owned business officially opened its doors in Singapore in 2004.
Our role was to help refresh the identity of this established brand, so that it would appeal to the younger consumer. The brand colours, deep lilac and dusty gold, were chosen with care. When set in a gradient, it brings to mind the romantic first moments of dawn and last moments of dusk. This contemporary logo also draws inspiration from the Chinese saying "好事成双" or "good things come in pairs" - hence, the pair of diamonds.