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Bēhance

  • Diadora re-branding
    nature of identity
  • Diadora is an italian sports brand with a long history of creating high quality products made in italy. I chose to create a re-branding for Diadora in my nature of identity class. I wanted to have the brand reflect the fine italian, clean contemporary style that is so indicative of the country's fashion capital of milan. The logo mark is influenced by the lines on the soccer pitch, traditional soccer crests and the goal posts. The project was to create a brand guidelines book that includes logo, typography, color palette, brand expressions & brand extensions.

    2011