To complement the "outlaw" personality of the DiGiorno brand and herald the unbelievable new pizza and breadsticks combination, we created a Facebook app that launched on April Fools day. Users could select a crazy news story, add a few personal details to integrate into the blurb, and then post it to their wall. If a friend clicked on the blurb to read more they would discover they had been fooled.

Users got a coupon as a reward...and a good little chuckle as a bonus.

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