- Detergent packaging
Series of packaging
- Most of detergent packaging are saturated with information and illustrations so I decided to simplify everything on them.
The main idea is based on symbols, on their simplicity and easy readability. I wanted to create packaging thatwill at first be "clear", one that consumers won't have to stand, read and think what it is and what's its purpose. How identity is based on symbols, I specially dealt with the instruction symbols so they would be also clear and understandable to anyone.
- laundry detergent front / back / detail
- fabric softener front / back / detail
- dish detergent front / back / detail
- dishwasher tablets front / back / detail