Mall developers Pyramid Company requested ideas for improving the exterior facade of their shopping center addition to Carousel Center in Syracuse, NY (soon to be renamed Destiny USA). They needed a temporary solution for use while interior construction was underway and a permanent facade for the completed project. I used color and design inspiration from their logo to create a temporary solution that would create excitement and advertise benefits of the project to the area. The permanent proposal would modernize the exterior and highlight the retail spaces.
Official logo
Phase I: temporary facade of printed banners stretched across building exterior
Phase II: permanent facade of metal or glass raised panels
Current view of mall exterior
