- Designing big agricultural machines
Keeping the farmer in mind
- At FLEX/the INNOVATIONLAB we design all kinds of products. Very rarely they are as big as this baler for Lely. A piece of large agricultaural equipment that we developed to meet the needs of farmers: fast, robust and durable. We also made sure that it is easy to clean and ergonomic in all the different situations that occur in use. For Lely this new product is a breakthrough in establishing a recognizable brand language.