Rebranding the Social Service League meant more to me than a grade, I wanted to find a way to realistically impact the organization. They have been a non profit org. for over 100 years, have the lowest prices of all thrift stores, are 100% local, and have a focus on the arts.
The Social Service League raises money through their thrift store, local art shows or concerts, or by donations. All of the money the SSL raises goes to fund programs for Lawrence locals such as; The Prom Dress Room, Vision Fund, and Shoe Fund.
I created a branding system that allows the SSL to use their own materials to promote themselves at nearly no cost. By using recycled materials, stickers, pre-made stamps, and limited printing, the SSL can gain donations and customers from college students and locals.
