Designing Goethe
- Designing Goethe
Thinking Global Acting Local 
- This Project has been developed with my partner Andrey Neyman, during our third yearIndustrial Design studies at the Bezalel Academy of Arts and Design.The client "Goethe Institute" has asked the students to re-design their Jerusalem branch.The challenge was, creating a contemporary look that would reflect Goethe's brand identity, while finding creative solutions to local needs and limitations.
- MacroSimplifying the space.
- After analyzing daily movement scenarios within the space, we have re-constructed the space in a way that enables high accessibility to all its areas.
- Macro - MicroTo support the space and the movement within it, we have developed a new lineof custom furniture.Three "Island pieces" are the main representatives of the new design language.
- Function in mind - The Islands allow modularity in assembly and manufacture so thatthey can feet different Goethe branches around the world.
- Reception IslandTwo side reception unit
- Lounge IslandTwo sided modular sofa
- The sofas are constructed of a two-sided modul which can be assembledin many different ways, thus enabling usage in different spaces while keepingmanufacturing costs down.
- Coffee IslandTwo Sided bar
- The bar unit combines two functions based on the usage scenario.One side is a coffee area where you can make yourself a drink or enjoy a snack,while the other side is used a bar.
- MicroGoethe Furniture
- Design 4 manufactureAll of the furniture pieces have been planed to be assembled out of two components:Extruded profile body frame and a "surface" that connects to it.This approach enables local production for the "surface part",depending on local resources, industry and culture.The body frame is produced in Germany and shipped to Goethebranches world-wide.
- Spider coffee tables
- ExtraThe Goethe ClockA large window, located at the lounge area has been transformed to a digital solar clock.The clocks form is our interpretation of the Goethe icon, it is seen from distance,immediately recognizable.
- By using triple glazing solar based technology we are able to harvest local solar power and turn it into electricity that runs the clock.
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