Nottingham Trent Design students hold an exhibition at the end of every year for third year students. This is an opportunity to demonstrate their talent to industry and potential employers.
Every body in the creative industry has their ‘design porn’. Something that gets their blood pumping. This can be anything from: a beautiful ligature on a piece of type, a deep de-boss on heavy paper or even a spot varnish applied to a piece of work. The idea is constructed around using these ‘design fetishes’ to create a pleasurable experience and engaging degree show.
For the execution of this project, it was all about getting the touch points to stand out to designers. The type used for the logo was fitting to the tone of voice of “pleasure” and the video supports this concept as if we were designing for your pleasure.
All the aspects of the project are design related and almost creates an in joke for designers coming to visit.