Date: 2009 - Present
DesignaBear is one of the first brands I worked on developing for Argos way back in 2009. At the time Argos were rebranding its own brand toys and initially I was bought in to work on a logo for a new plush product aimed at the 3+ market. As time passed I was continually asked back to work on the DesignaBear brand, each time working on more and more of its material including the packaging, packaging assets, the Argos catalogue and most recently its own store on the Argos website. In 2012 I was part of the team that resulted in Chad Valley winning “Product Innovation of the Year” at the Oracle Retail Week Awards for our work on the DesignaBear brand.