Design Work for Daktronics
- Daktronics Homepage Redesign
- The Daktronics homepage had many problems. Not only was it difficult to navigate, it did not drive users deeper into the site. I was appointed to the task of redesigning the layout and giving it a newer, fresher look. The process involved creating various wire frame layouts, presenting them to committees, and then skinning the layouts that were selected. Above is the final solution that was chosen. The animation was created by a coworker, and the rest of the website is currently being coded by our development team. The new homepage is scheduled to release in Spring 2011.
- Daktronics 4K Series Digital Billboard Campaign
- The 4K Series is Daktronics' newest generation in Digital LED Billboards. I was given the challenge of designing and coding several e-mails that would inform their customers of the new billboard release, highlight its main features, and drive them to the web page. By designing several we were able to test the effectiveness of various subject lines, image placement, and wording. The above campaign was the most successful due to the large central graphic and the attention-grabbing text at the top.
- Daktronics Autumn Email Campaign
- Daktronics relies on e-mail marketing to promote their various content catalogs. Above is the Autumn catalog e-mail I designed to promote their Autumn catalog. The e-mail received both high open and click rates.
- Daktronics Winter Email Campaign
- My latest E-mail marketing project with Daktronics was designing and coding an e-mail promoting the sale of their three winter catalogs.
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