- For the 2010 Design Walk, double decker, a London based, design-curating agency, challenged 13 graphic design studios in the historical center of Athens to create a piece of work inspired by the fundamental contradictions / oppositions in design methodology that every designer constantly deals with. The result is the Poles Apart exhibition that gave a unique visual insight into the creative process as well as its curious contradictions.
We designed the DW visual identity following the contradiction ‘'functional vs. decorative''. All applications are double-sided.
The functional b&w side contains two classic fonts (bodoni & helvetica) and communicates the event in a direct and straight-forward way. On the decorative side, we used the same structure and fonts placed on a vintage wallpaper found on the area of Psyrri and then sprayed from top to bottom. Graffiti is a key visual element of the area after all.
DW Organisation: G Design studio, The Design Shop, Pi6
Curated by: Double Decker
Event's Identity: G Design studio
Photos: Alexandros Gavrilakis
- The walk took place in the vibrant area of the city next to the Acropolis, leading the visitor between cult shops and hip bars to discover works by award-winning graphic designers, in one of the most inspiring neighbourhoods in Europe, where ancient Greece, West, East, yesterday and tomorrow meet.
Hope to see you around at Design Walk 2011. Stay tuned for the next years programm at http://www.designwalk.gr/index_en.html