ETO (expressway traffic optimization) is a practical congestion solution concept. Pavement-embedded lights spaced every 10 metres along lane centre lines, would publicly signal every driver’s optimum speed and spacing.
To grab the attention of the prospect viewer, I developed and eye pleasing branding that will jump out to drivers. The branding package consists of logo, stationery, informational poster, buttons, bumper stickers and clothing. All hand packaged and for my thesis, a hand made process book completes the package. The end result rewarded me into the Year End Thesis Show and also winning a award.