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Design Principles

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  • Design Principles
    Editorial Design
  • The task was to create a book explaining fundamental design principles such as balance, rhythm and unity using a theme. The theme here is ‘1960’s Op Art Fashion’.

    Female figures are used as fashion is associated them, but since in silhouette and minus visible clothing, this relationship is made more abstract.

    The illustrations are full bleed, covering the entire spread in most cases. This is to immerse the reader in patterns, the essence of op art.