Designing a monograph : design firm :: creating an advertising campaign :: advertising firm. Potayto Potauto [sic]. Let's call the whole thing off. Or let's not.
Inherent as design permeates our everyday lives, several carefully constructed decisions fastened their way into shaping the flow of text and photography, culminating in an understated monograph. While the book doesn't outwardly celebrate the firm it features, the design instead leads the viewer on a journey as the architecture breathes and grows. With each turn of the page, the firm's style emerges in one's mind into elements that shape the practice.
Weaving 25 years of history into 178 pages presented a challenge of writing concise copy juxtaposed with capturing the firm's malleable design vision across photography, line drawings, slides and digital images.
This book was published in 2008.
HARDCOVER / 9 X 12"
176 PAGES 519 IMAGES